Will paid ads work for your nonprofit?
Free Nonprofit Fundraising ROI Calculator
Take the guesswork out of your digital fundraising. Use this calculator to see realistic projections for your paid media campaigns—and feel confident about your next move.
Free Offer to Donation Funnel
This model shows how a lead-generation campaign works—someone opts into your free offer, then sees a donation ask on the thank you page.
Campaign Settings
Conversion & Revenue
Follow-up Assumptions
Disclaimer: These calculations are estimates based on your inputs. Actual results may vary significantly based on campaign execution, audience targeting, creative quality, and other factors. Share does not guarantee these results and recommends starting with test campaigns to validate assumptions before scaling.
Making sense of your numbers
These projections give you a realistic picture, but remember—every campaign is unique.
Positive ROI Timeline
Most successful campaigns see positive ROI between 30-90 days when follow-up systems are in place.
Benchmark Expectations
These ranges reflect industry standards, but your actual results may vary based on your audience and message.
Long-term Value
The real magic happens in months 3-12 when your follow-up strategy turns one-time donors into loyal supporters.
Ready to turn these projections into reality?
We've helped nonprofits like yours achieve (and exceed) these results. Let's talk about how we can make it happen for your mission.
Free 30-minute consultation • No sales pressure • Real strategies you can use
Trusted by nonprofits making real impact
"Share helped us test simplified + focused messaging that improved our conversion rates. The recurring giving pop-up brought us almost 100 new monthly gifts."
— Advancement Department
"If I was actually doing this project, it would have taken me half a year, and Share was able to do it in a couple of months."
— Director of Communications